Audi

Description:
I was the sole North American Architectural Photographer for Audi of America for several years.

Goal:
Our goal was to develop a consistent visual dialogue that could be used to promote and expand Audi’s new customer-facing dealerships. At the time, the buildings featured an aluminum clad (hollow honeycomb) design, and has since given way to the glass façade design seen in image seven.

Approach:
For each location, I executed a custom, one day shoot—finding new and interesting ways to represent their consistent visual identity and faithfully represent the Audi Brand. The Pittsburg dealership, for example, was shot from the roof of a 100 year-old noodle factory across the street.