NH collection
Madison Avenue
Manhattan, New York
Original Building Architect | Murgatroyd & Ogden
Renovation Architect | HLW
Description:
I recently captured the full renovation of the NH Collection New York Madison Avenue, from its 1950s-inspired MAD Bar to the guest rooms overlooking the Empire State Building.
Goal:
My focus was on translating the "Lobbies Alive" concept into a visual narrative that respects the building’s 100-year history while highlighting its new, modern luxury.
Approach:
By masterfully balancing the mood of these multi-use spaces, I provided the hospitality team with the atmospheric imagery needed to launch their brand evolution. I didn’t just document the remodel; I captured the specific energy that makes the property "Instagrammable" and market-ready.
